American Society for Aesthetic Plastic Surgery Endorses ExpertInjector™ Program

Public awareness campaign educates consumers on proper training for medical professionals providing cosmetic injectables.

NEW YORK, NY and BOCA RATON, FL, April 5, 2012 – When faced with the decision of choosing an injector for cosmetic treatments such as hyaluronic acid fillers or botulinum toxins, many consumers are motivated by factors such as peer influence or even the price of treatment. As a result, NewBeauty magazine—the definitive authority on all things beauty—created the ExpertInjector™ program. Endorsed by the American Society for Aesthetic Plastic Surgery, ExpertInjector helps consumers select a professional to perform injections based on his or her medical credentials.

Of the more than 1.2 million physicians legally allowed to perform cosmetic injectable treatments in the United States, fewer than seven percent of them meet the qualifications to be an ExpertInjector. Physicians with the ExpertInjector designation are board-certified plastic surgeons, facial plastic surgeons, dermatologists and oculoplastic surgeons who have demonstrated extreme due diligence regarding patient safety, reliable results and consumer education.

“Nearly any doctor can take a weekend crash course in injectables. Being able to perform a procedure without receiving the necessary hands-on training or proper understanding of what’s needed to reduce any risks and ensure the best results is a scary thought, considering the growing popularity of injectable procedures in the U.S.,” said Steffanie Attenberg, Vice President, Group Publisher of NewBeauty magazine. “That’s why it’s important to choose one who is properly qualified to perform injectable procedures and only administers products that are FDA-approved for aesthetic use.”

ExpertInjectors do not possess abilities beyond other qualified aesthetic providers. They have, however, received appropriate training in their approved core residency (plastic surgery, facial plastic surgery, oculoplastic surgery or dermatology), and through additional post-graduate medical education—making them well-qualified to perform injectables that require a keen understanding of underlying anatomy and possible problems.

“The Aesthetic Society is proud to endorse this program, particularly with the disturbing trend of  ‘back room Botox’ and other injectable procedures being performed by individuals with no medical training at all,” said Jeffrey Kenkel, MD, president of ASAPS. “The ExpertInjector program raises the bar for patient safety and it’s important that consumers be able to turn to a credible source like NewBeauty to help them make the right decisions.”

For more information on the program, please visit our website

About NewBeauty®

NewBeauty® magazine ( is the definitive authority on all things beauty. Published by SANDOW® (, a leader in building multiplatform brands that meet at the intersection of luxury and design, each issue of NewBeauty gives readers an in-depth look at the beauty industry’s latest products, cutting-edge innovations and breakthrough technologies. Whether it’s the latest high-powered skin care or in-office procedure, NewBeauty educates readers on the latest options for skin, face, hair, body, well-being and smile. The magazine’s comprehensive approach to its topics continues to solidify its reputation as the industry’s leading scientifically accurate, expert-driven and ethically balanced beauty resource. NewBeauty’s brand extensions include product sampling service TestTube™ (, which delivers exclusive products to readers’ doors every three months, and NewBeauty at Fred Segal, an interactive retail store at the legendary Los Angeles retailer’s Santa Monica location. For more information, please visit