BeautyDNA: The Pandora Of Primping

In the beauty world, technology can be both a blessing and a curse. Just because we have the ability to do something, doesn’t mean we have the ability to do it well (ahem, virtual-makeover tools and foundation-matching apps). Don’t get me wrong, I love using technology to enhance my skin-care routine, but I think the industry is shooting itself in the foot by approaching beauty from a fun-and-games perspective rather than a “will this actually make my life easier?” one.

Take, for instance, the sites and services that promise to curate new products for you to try. The claim is that by answering an online questionnaire, the service will then be able to find you a new, previously undiscovered product that is perfect for your skin/coloring/issues/life.

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