As the beauty authority, NewBeauty inspires, educates and guides women to make smart, informed and confident beauty choices through its network of print, digital and multimedia platforms.
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The Beauty Authority
When it first hit stands, NewBeauty carved a unique niche as the only magazine 100 percent dedicated to beauty. Since its inception, no other brand has done more to educate millions of women on how to make better beauty decisions. Created to fill a void where real, in-depth and trusted beauty information was nearly impossible to find, NewBeauty has grown into a leading powerhouse luxury brand that empowers women everywhere. NewBeauty delivers cutting-edge information and solutions in a range of options from the latest beauty products, treatments and cosmetic enhancement procedures to advancements in health and wellness.
Newbeauty.com is the digital authority that consumers and industry insiders turn to daily as the definitive, on-demand source of all things beauty. We deliver expert-backed, scientifically-grounded content empowering women to make smart and informed beauty decisions on everything from aesthetic treatments and procedures to the best hair, makeup and skincare buys. If it’s happening in the world of beauty, it’s on newbeauty.com.
As the go-to authority in the beauty space, NewBeauty was the first to offer a subscription beauty sampling program to consumers, giving readers a truly one-of-a-kind experience that allows them the opportunity to try the products featured in the magazine. Since 2006, TestTube’s objective has been to not only introduce its members to editor-tested beauty products six times a year, but also to provide education on their core benefits and ingredients, enabling subscribers to discover products that are perfect for them. To date, TestTube has delivered 11 million products, filled nearly one million beauty cabinets and introduced millions of women to products that have become essential to their daily beauty regimens. To learn more, click here.
Leveraging the unequivocal authority of NewBeauty, NewBeautyPRO is a full-service marketing platform that helps board-certified doctors and dentists build, grow and maintain successful cosmetic practices.
I was named Vice President and Group Publisher of NewBeauty in September 2008. My track record in contributing to the success and growth of NewBeauty has been pivotal to the development of the brand. Leveraging the success of the beauty authority, I helped launch TestTube, which is a game-changer in the beauty subscription space. Under my leadership, NewBeauty has experienced double-digit growth annually across print, digital and experiential media.
Before joining SANDOW, I spent six years working for Condé Nast’s American City Business Journal division, where I led category development and growth, as well as the event sponsorship department.