Fred Segal Launches Content-Driven On August 26

NEW YORK, August 25, 2015 – Legendary Los Angeles retailer Fred Segal® today announced the launch of and accompanying social channels including Instagram, Pinterest, Facebook and Twitter. The site will go live on August 26.

The centerpiece of the brand’s digital presence, is a content-driven experience featuring insightful, engaging and shareable contributions revolving around a particular topic of interest, or “Rivet.” The debut “Rivet” focuses on denim, as Fred Segal was the originator of fashion jeans in the 1960s. A number of well-respected writers and tastemakers contributed to the site on this subject, including Emily Spivack, creator of the Worn Stories site; Melissa Magsaysay, cofounder of The Hive and former style writer for the Los Angeles Times; James Sullivan, author of Jeans: A Cultural History of an American Icon; actress/musician Sasha Spielberg; celebrity stylist Molly Fishkin; and journalist Yale Breslin, among others.

The site’s inaugural features include:

  • If the Jeans Fit: Unisex in Fashion, by Emily Spivack
  • Into the Blue: L.A., the Premium Denim Capital of the World, by Melissa Magsaysay
  • Premium Cool: A Brief History of Fashion Jeans, by James Sullivan
  • Let Freedamn Ring: Rin Tanaka on Vintage Denim in America
  • Denim in Japan: An Interview with The Real McCoy’s Hitoshi Tsujimoto
  • Well-Loved: A Denim Love Affair – Musicians, Stylists, Writers, Models and Actors Share Photos and Stories About Their Favorite Pair of Jeans

Visitors to the site will be able to shop a highly-curated selection of men’s and women’s apparel to accompany the denim Rivet, with a focus on jeans from brands such as 3×1, Fabric, Ksubi and Mother, to name a few. Exclusive, limited edition and collaborative merchandise will also be a hallmark of the site and will change frequently.

“Fred Segal has always gone way beyond shopping to create an experience for consumers,” said Paul Blum, CEO of Fred Segal. “With the launch of our website and social platforms, we are now able to translate the brand’s tradition of storytelling and experiential retail from the real world to online, and create an ongoing conversation about fashion’s impact on culture.” goes live on August 26 and the brand can be followed on social media at:

Instagram –

Pinterest –

Facebook –

Twitter –

For a video teaser of, see here:

For press images, see here:


Since 1961, Fred Segal ( has been an iconic shopping destination rooted in Hollywood culture and synonymous with L.A. laid-back luxury. Known for discovering and launching many famous fashion and beauty brands, Fred Segal was a pioneer of experiential retail. Today, Fred Segal offers a mix of highly curated merchandise and lifestyle offerings at its locations in Los Angeles, CA and Tokyo and Yokohama, Japan.