Fred Segal’s first overseas move is finally becoming a reality. Next week the retailer will unveil a 10,000-square-foot shopping center in Tokyo, occupying three of five buildings at Log Road, a modern converted railway site in the trendy, upscale Daikanyama neighborhood.
“This project has become the one that ate everything else,” said Paul Blum, chief executive officer of Fred Segal, which is owned by Sandow. He said when he first joined the company last May, the first project he jumped into was Tokyo. “It became so important and so complicated and so significant, that we really had to put everything else on the back burner for this year, ” said Blum, who previously was ceo of Juicy Couture and Kenneth Cole Productions. “Tokyo became the center of everything.”
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