Fred Segal brand to enter Japanese market by launching lifestyle stores, branded products and e-commerce.
NEW YORK and TOKYO, November 20, 2012 – SANDOW (sandow.com) and MARK STYLER Co. Ltd. (mark-styler.co.jp) have formed a long-term partnership to launch iconic retail lifestyle brand Fred Segal® in Japan starting in 2013, today announced Adam I. Sandow, chairman and CEO of SANDOW, and Kenji Eto, CEO of MARK STYLER. As part of the agreement, Mitsubishi Corporation Fashion Co., Ltd., a subsidiary of Mitsubishi Corp. (mitsubishicorp.com), will manufacture Fred Segal-branded product for distribution in the Japanese market. This deal marks the first time in more than 50 years that the Fred Segal name has been used outside of its original Los Angeles locations.
The first standalone Fred Segal flagship, slated to open in Tokyo in September 2013, will launch as a lifestyle destination that will reflect Fred Segal’s Southern California culture. The store will bring together a well-curated mix of luxury and unique products from both independent brands and Fred Segal-branded merchandise, and will be an ever-changing platform for emerging, up-and-coming designers both locally and internationally. The location will also feature a salon, spa and more, much like the original emporiums in Los Angeles.
The Tokyo debut will be followed by several additional retail locations in other key Japanese cities, including both flagship stores and branded boutiques within major, high-end department stores.
In January 2012, SANDOW acquired the worldwide rights to the legendary Fred Segal brand. The acquisition included the rights to all intellectual property, which include the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide and the development of Fred Segal-branded apparel and products. SANDOW subsidiary Culture + Commerce, a global design consultancy that develops opportunities between major brands and international designers, manages all licensing deals for Fred Segal globally.
Founded in 1961, the iconic retailer is rooted in Hollywood culture and is the style destination for everyone from celebrities and rock stars to royalty and locals alike. Fred Segal is famously known for discovering and launching some of the hottest brands in beauty and apparel.
“Part of our strategy was to expand the Fred Segal brand internationally. The Japanese level of sophistication when it comes to fashion/lifestyle brands, coupled with their understanding and appreciation for the authenticity and appeal of Fred Segal, made us focus on this market first,” said Sandow. “MARK STYLER is a well-established player in the retail industry that intends to preserve the integrity of Fred Segal, making it the perfect steward for our brand in Japan. With our partner’s expertise, Fred Segal’s aesthetic and fashion-forward philosophy will undoubtedly appeal to Japan’s style-conscious trendsetters.”
“Our team spent much of 2012 looking for the right partner with whom to introduce Fred Segal in Japan. Our debut in this key market is just the first step in what will be a major expansion of the brand both in the US and abroad,” added Michele Caniato, president of Culture + Commerce. “We are working towards Fred Segal becoming a major global lifestyle brand with the perfect mix of Fred Segal-branded products and other fashion-forward retail brand names.”
The brand conglomerate behind several Japanese contemporary labels, MARK STYLER has a strong position in the fashion apparel industry and focuses on helping individuals create their own personal style. MARK STYLER is a world-class, comprehensive fashion company providing “affordable luxury” to all consumers.
“We’re pleased to be working with SANDOW to introduce Fred Segal in Japan,” said Eto. “With its Hollywood history and focus on the latest fashion trends, we are confident that the brand will resonate well in this market and look forward to opening the first location in Tokyo next fall.”
SANDOW’s expansion in Japan kicks off an aggressive growth strategy for the Fred Segal brand, part of several upcoming global initiatives, including plans to enter select key markets in the US including Las Vegas, New York and Miami.
About SANDOW®/Culture + Commerce™
Founded by visionary media entrepreneur Adam I. Sandow in 2003, SANDOW® (sandow.com) is a leader in building multi-platform brands that inform, inspire and engage highly coveted consumer and business audiences. Meeting at the intersection of luxury and design, the SANDOW brands—all powered by innovation—span digital and print media, licensing, consulting, e-commerce and retail, business information and marketing services. Its diverse group of companies allows SANDOW to strategically cross-pollinate and create unique business models that help drive its aggressive growth. With more than 400 employees in 14 global offices, SANDOW brands include Culture + Commerce™, Curator/™, Fred Segal®, Furniture Today® Group, Interior Design®, Luxe Interiors + Design®,Material ConneXion™, NewBeauty®, Spalook.com™, Watch Journal™ and Worth®.
Culture + Commerce™ (culturecommerce.com), which oversees all licensing for Fred Segal worldwide, is the world’s most strategic design consultancy firm, representing some of the world’s leading designers including Dror Benshetrit, Yves Behar, Milton Glaser, Sami Hayek, Piero Lissoni, Paola Navone, Matthew Rolston, Philippe Starck, Marcel Wanders, Kravitz Design, MIO, HOK Product Design, Maya Romanoff, Lualdi, Molteni and COSMIT. The company has developed profitable projects in a wide range of industries—from consumer products and housewares to furniture and hospitality—for companies such as Microsoft, PUMA, Target, MAC, Rosenthal, Alessi, Cappellini, Poltrona Frau, SBE Entertainment, and the Morgans Hotel Group, among others.
About Fred Segal®
For more than 50 years and three generations, Fred Segal® has been an iconic shopping destination known internationally for curating the hippest merchandise and introducing the world to powerhouse cosmetic and fashion brands. From its early days as the pioneer of designer jeans to its current status as an emporium for leading and emerging designers, this one-of-a-kind store has maintained an international following and become a pop culture retail icon. With locations in Santa Monica and West Hollywood, Fred Segal is synonymous with LA style and casual chic, attracting celebrities and locals alike with its unique array of shop-in-shop boutiques, which offer a highly-curated selection of merchandise that varies from designer shoes and bags, to jeans and tees.
About MARK STYLER
MARK STYLER is a lifestyle-related business group with a strong foothold in fashion apparel and a solid network of 15 brands (including three overseas subsidiaries) and 1,365 employees (as of March 2012). MARK STYLER Co., Ltd. was established in 2005. Within a few years, it has grown into a group of businesses, investing mainly in the fashion apparel industry, that focuses on helping individuals create a personal style. Targeting an affluent audience, MARK STYLER continues to actively expand its scope of business.