Leading Chicago-based Design Firm to Develop International Licensing Program
June 2012 (Chicago, NeoCon) Maya Romanoff, creator of extraordinary surfacing materials, is proud to announce that the company has been selected to be represented by the prestigious design management agency Culture + Commerce. The connections of Culture + Commerce will propel Maya Romanoff‘s artistic products into new creative fields. “We are really delighted to represent Maya Romanoff,“ said Michele Caniato, president of Culture + Commerce. “For decades, savvy interior designers have made Maya Romanoff their destination when looking for innovative wall coverings. The company has an incredible heritage and we are eager to take their design vision to all aspects of the home–from tabletop and accessories, to such foundational elements as flooring. We are looking for the right partners who can leverage the Romanoffs’vision across categories and create a carefully curated assortment of lifestyle products,” he added.
Maya Romanoff founded his own company in 1969 to bring the possibilities of functional art to a broader audience. Through nearly half a century, this singular American company has remained true to its founding ethos. Artist, world traveler and entrepreneur, Maya Romanoff built his business on the lessons of ancient craft techniques of Asian and African cultures, the resonant beauty of handmade utilitarian objects, using uncommon materials to create uncommon art.
Maya’s chief collaborator is his partner and wife, Joyce Lehrer Romanoff, company president. In many respects the muse to her husband’s artistic vision, it is through her aesthetic sophistication, technical knowledge, and prodigious energy that the company is now a leading name in the design communities of Asia, the Middle East, Europe, Russia and the U.S. Her refinement of the company’s production techniques has made the “art of everyday” scalable enough for global distribution. Together with their family Joyce and Maya have built an American institution that produces some of the most intensely beautiful, and useful, surfacing materials available to architects, designers and artists across the world.
Artistic collaboration is another keystone of Maya Romanoff’s success. Commitment to the spirit of unity and co-creation is signified in the entwined lotus symbol Maya designed as the company’s logo. From the start, receptivity to the talent, skill, and knowledge of others has sustained creative vitality and technical excellence. This frame of mind makes Maya Romanoff a perfect partner to Culture + Commerce, Inc.
“It‘s easy to make a very beautiful thing once, but to make that beautiful thing over and over a thousand times–that is difficult. But the greatest creation I had anything to do with is the creation of our company. I like to think we make things so many times, it becomes part of our nature. To me that is the ART of living true beauty.” —Maya Romanoff
Announced at this year’s NEOCON, Chicago, this message is sent around the world opening the gates to great collaborations to enhance the beauty of the world in many industry fields.
About Culture + Commerce
Based in New York, Culture + Commerce, a Sandow® company, is a strategic design consultancy company, that develops high potential design opportunities for global brands and international designers. Built on the belief that “good design is good business,” Culture + Commerce helps companies leverage design as a critical strategic platform for launching products and services, differentiating brands, generating revenues and delivering profits.
As the premier design management agency in the U.S., Culture + Commerce represents some of the world’s leading designers including Dror Benshetrit, Yves Behar, Milton Glaser, Sami Hayek, Piero Lissoni, Paola Navone, Matthew Rolston, Philippe Starck, Kravitz Design and Marcel Wanders. Culture + Commerce has developed profitable projects in a wide range of industries—from consumer products and housewares to furniture and hospitality—for companies such as Microsoft, PUMA, Target, MAC, Rosenthal, Alessi, Cappellini, Poltrona Frau, SBE Entertainment, Tumi and the Morgans Hotel Group, among others. The company also provides marketing and communication support for both the projects it develops, and to individual clients on an ongoing and project basis. Culture + Commerce has proudly represented COSMIT, organizers of the Italian trade shows known as I Saloni, in the U.S. for more than 15 years.
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