NewBeauty Honored as One of “30 Hottest Magazine Launches in the Past 30 Years”

NEW YORK, April 18, 2016 — NewBeauty magazine has been honored at a prestigious ceremony in New York City as one of the Top 30 Hottest Magazine Launches in the Past 30 Years selected by Samir “Mr. Magazine” Husni. This is an amazing milestone for NewBeauty, which was the first magazine its parent company SANDOW launched back in 2005. Over the years, it blazed new trails with its high cover price and unique distribution channels—and continues to excel today.

When it first hit stands, NewBeauty carved a specific niche—being the only magazine 100% dedicated to beauty. Since its inception, no other brand has done more to educate millions of women on how to make better beauty decisions. Created to fill a void where real, in-depth and trusted beauty information was nearly impossible to find, NewBeauty has grown into a leading powerhouse luxury brand that empowers women everywhere. NewBeauty delivers cutting-edge information and solutions in a range of options from health, wellness, spa, diet and fitness to the latest beauty products, treatments and cosmetic enhancement procedures.

As the unequivocal authority in the beauty space, NewBeauty was the first title to offer a paid subscription sample box program to consumers with TestTube in 2006, which provides full- and deluxe-size product samples to subscribers nationwide. Forever innovating, the brand launched a 4,000-square-foot concept store inside of Fred Segal Santa Monica in 2012, which provided the unique opportunity to observe consumers while they engaged with beauty products to shape the content featured within NewBeauty. This endeavor later led to parent company Sandow’s acquisition of the Fred Segal brand.

In 2015, to celebrate the brand’s 10th anniversary, NewBeauty made a significant investment in the redesign of the magazine (working with renowned design firm Priest and Grace) and website with a finessed, restyled, reorganized, updated and polished look. While still delivering in-depth content and valuable expert insight, NewBeauty continues to be an invaluable resource for its readers. As a result, NewBeauty will be honored by The Society of Publication Designers (SPD) in May for the newly redesigned Trend section.

“We are truly honored to be recognized as one of the top 30 launches in the past 30 years,” said NewBeauty Editor-in-Chief Yolanda Yoh Bucher. “Our goal with NewBeauty has always been to deliver the most trusted, scientifically accurate information and research on beauty. We pride ourselves on delivering the right information so that our readers can make informed and educated decisions for their own unique needs. This award is a milestone for us, as we continue to celebrate our brands’ successes of the past decade and look forward to a future filled with more growth and innovation.”

NewBeauty has been profitable since our first issue,” said NewBeauty Vice President and Publisher Steffanie Attenberg. “We established ourselves as more than just a magazine from day one. By offering unique marketing and advertising platforms, as well as solutions for our partners that are both integrated and effective, we deliver something impactful to our most coveted audience of beauty enthusiasts! We started by approaching our business differently, and we continue to push the envelope to change the face of traditional publishing.”


About NewBeauty

NewBeauty magazine ( is the definitive authority on all things beauty. Each issue of NewBeauty gives readers an in-depth look at the beauty industry’s latest products, cutting-edge innovations and breakthrough technologies. Whether it’s the latest high-powered skin care or in-office procedure, NewBeauty educates readers on the latest options for skin, face, hair, body, well-being and smile. The magazine’s comprehensive approach to its topics continues to solidify its reputation as the industry’s leading scientifically accurate, expert-driven and ethically balanced beauty resource. NewBeauty’s brand extensions include product-sampling service TestTube (, which delivers exclusive products to readers’ doors every three months. NewBeauty is published by SANDOW (, which builds brands—driven by innovation and design—that deliver powerful products, services and experiences to a highly selective audience.