NewBeauty Magazine Unveils Enhanced Beauty Choice Awards

Fourth annual beauty awards edition hits newsstands with reimagined categories, new icons, celebrity favorites and more.

NEW YORK, January 13, 2014 – NewBeauty magazine (, the definitive authority on all things beauty, today announced the winners of its fourth annual Beauty Choice Awards, which has been reinvented to include new enhancements such as product-differentiating icons and celebrity favorites, marking the magazine’s largest awards section ever. Winners, vetted by industry experts and NewBeauty editors and readers, are recognized in the Winter-Spring 2014 issue, available on newsstands now.

“So many incredible new products and innovations are introduced in the beauty industry each year that it can be overwhelming to know what really works. This year, we took a new approach to our awards, breaking them down into easy-to-understand categories like the Best Problem Solvers and Best Innovations,” said Yolanda Yoh Bucher, Editor-in-Chief of NewBeauty. “We pride ourselves on being as specific as possible about the results consumers can anticipate from each product, so they can make smart, informed decisions.”

This year’s Beauty Choice Award winners have been arranged categorically, so readers can easily find the products most relevant to them. Select categories and highlights of their respective winning products include:

The Best Youth Preservers
o Best Eye Cream: StriVectin-SD Eye Concentrate for Wrinkles ($65,
o Best At-Home Retinol Product: Jan Marini Age Intervention Retinol Plus ($65,
o Best Anti-Aging Moisturizer: Olay Regenerist Micro Sculpting Cream ($26,

The Best Problem-Solvers
o Best Treatment for Perfect Brows: RevitaBrow ($110,
o Best Cleanser for Sensitive Skin: Eau Thermale Avène Cleansing Foam ($20,
o Best Volumizing Shampoo: BioSilk Volumizing Shampoo ($14.50,

The Best Make-Up Essentials
o Best Full-Coverage Under-Eye Concealer: It Cosmetics Bye Bye Under Eye ($24,
o Best Stay-Put Eyeliner: Mally Beauty Evercolor Starlight Waterproof Liner ($15,
o Best Bronzer: Youngblood Mineral Radiance ($43,

The Best Innovations
o Best Exfoliating Mask: Glamglow YouthMud Tinglexfoliate Treatment ($69,
o Best New Moisturizer: Vaseline Spray & Go Moisturizer ($8,
o Best New Skin Serum: Lancôme DreamTone ($98,

The Best 5-Minute Makeovers
o Best Whitening Toothpaste: Supersmile Professional Whitening Toothpaste ($21,
o Best Leave-in Conditioner: It’s a 10 Miracle Leave-In Product ($18,
o Best Hydrating Face Mask: SK-II Facial Treatment Mask ($90,

The Best Naturals
o Best Mineral Powder: Jane Iredale Amazing Matte Loose Finishing Powder ($31,
o Best Cream Blush: Tarte Cheek Stain ($30,
o Best Face Oil: Darphin Organic Rose Aromatic Care ($70,

Additionally, the 2014 Beauty Choice Awards identifies top celebrity picks among the winning products. Angelina Jolie, Gwyneth Paltrow, Sofia Vergara and Gabrielle Union are among the celebrities whose favorite items are included on this year’s list.

“What makes our awards truly stand out is the depth of our program,” said Steffanie Attenberg, NewBeauty Vice President and Group Publisher. “While other magazines may pick their favorite lip gloss and eye shadow each year, our editorial team, industry experts and readers delve into everything from new products and treatments to entirely new award categories like ‘youth preservers’ and ‘professional results at home’. In fact, there were so many nominations this year that we needed to include a special extended online feature.”

Learn about the many other standout product winners at and in the Winter-Spring 2014 issue of NewBeauty, on newsstands now and available digitally in the App Store. Readers can also watch NewBeauty editors test these award-winning favorites on NewBeauty Live (, filmed in the magazine’s interactive retail store, NewBeauty at Fred Segal.


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About NewBeauty® 
NewBeauty® magazine ( is the definitive authority on all things beauty. Each issue of NewBeauty gives readers an in-depth look at the beauty industry’s latest products, cutting-edge innovations and breakthrough technologies. Whether it’s the latest high-powered skin care or in-office procedure, NewBeauty educates readers on the latest options for skin, face, hair, body, well-being and smile. The magazine’s comprehensive approach to its topics continues to solidify its reputation as the industry’s leading scientifically accurate, expert-driven and ethically balanced beauty resource. NewBeauty‘s brand extensions include product sampling service TestTube™ (, which delivers exclusive products to readers’ doors every three months, and NewBeauty at Fred Segal, an interactive retail store at the legendary Los Angeles retailer’s Santa Monica location. NewBeauty is published by SANDOW® (, which builds brands-driven by innovation and design-that deliver powerful products, services and experiences to a highly selective audience.

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