NEW YORK, NY (March 18, 2009) — Sandow Media, publisher of high-end consumer magazines NewBeauty, LUXE, InSync and Worth, has acquired Western Interiors & Design, a leading national design and architecture magazine, as a key component of its continued expansion strategy.
“Western Interiors has created a powerful voice in the design community and has built an extraordinarily valuable and loyal reader base among affluent homeowners and the design trade. We couldn’t imagine a better fit for LUXE. Our editorial mission, reader demographics and circulation footprint complement each other perfectly,” said CEO Adam I. Sandow. “Kudos to Editor-in-Chief Michael Wollaeger, Publisher Jennifer Matthews and the Western Interiors team who have all done an incredible job.” Sandow also notes, “We have been extremely fortunate that, in spite of the housing downturn, LUXE has helped our advertisers grow their businesses in this tough economy. The addition of Western Interior‘s valuable content, unique knowledge base, industry partnerships and talented staff will further strengthen our ability to better serve all of our advertising partners.”
An additional key driver for this acquisition is the opportunity to combine the highly proprietary controlled circulation of LUXE with the ABC-audited 275,000 paid and verified circulation of Western Interiors. According to the June 2008 MMR Subscriber Study, the Western Interiors subscriber has an average household income (HHI) of $329,000 and an average net worth of $2.8 million dollars. Almost 60 percent of the subscribers have a second home and 33 percent are design professionals. Western Interiors is also prototyped in MMR and ranks in the top ten of all consumer magazines in median HHI.
“With Sandow Media as our new parent company, we will no doubt have a superior ability to better serve our advertising partners as well as our readers. Our combined strengths will greatly increase our impact in the luxury shelter market and leverage the vital industry relationships we have established over the past seven years at Western Interiors & Design,” said Publisher Jennifer Matthews.
About LUXE Magazine
LUXE is a high-end residential design and architecture magazine built around the philosophy that each geographic region of the country has its own unique design style and culture. In creating a national publication that focuses its editorial content and industry partnerships on a region-by-region basis, LUXE has built a powerful resource for the design trade as well as affluent homeowners. With a distribution of over 400,000 copies quarterly, LUXE reaches deep into key markets nationwide and has established itself as the largest and fastest growing network of high-end luxury home magazines. This unique approach to building a national shelter brand has proven extraordinarily successful; ad pages have grown from 240 in 2005 to more than 5,700 in 2008.
About Sandow Media
Founded by Adam I. Sandow in 2002, Sandow Media is a leader in building multichannel, vertically integrated luxury brands online and in print. The Company’s foundation is built on identifying underserved markets, creating indispensable resources and building influential consumer publications and online properties. Sandow Media’s flagships include the powerhouse beauty brand NewBeauty magazine, which encompasses print, online and retail operations and LUXE, the nation’s largest network of luxury shelter magazines. Sandow Media also publishes Worth, a high-end magazine about wealth management and InSync, the premier watch enthusiast publication. With offices in New York, Florida and Texas and over 170 employees nationwide, Sandow Media produces more than 60 publications annually, handles over 150,000 e-commerce retail transitions per year and generates over a half million unique visitors per month to the company’s online properties.