NEW YORK, September 18, 2017— Adam Sandow, Chairman and CEO of SANDOW, today announced the appointment of Agnes B. Chapski as President of NewBeauty and its newly formed beauty solutions business Beauty Engine.
Beauty Engine will take the powerful NewBeauty network of print, digital and multiplatform businesses and provide access and business services to brands seeking expertise in the beauty space.
Since its launch more than 12 years ago, NewBeauty has been an innovation leader in beauty. From inventing the product sampling business in 2007, building a game-changing beauty database or redefining what a modern luxury brand is today, the team has always focused on what’s next.
Chapski, who spent 18 years at Condé Nast with the last nine years in the role of Publisher/Chief Revenue Officer of Allure, will oversee all aspects of NewBeauty’s development and will be responsible for creating and building revenue opportunities across all its platforms and assets. Prior to Allure, she served as the Associate Publisher of Vanity Fair and Lucky. In addition to her time at Condé, Chapski held leadership roles at Weider Publications, American Express Publications and Murdoch.
“I’m excited to be joining a company that recognizes and supports brands that are committed to producing quality solutions for its customers. NewBeauty is uniquely positioned to service this underserved market of affluent women who take their beauty seriously and the marketers that want to reach them,” says Chapski. “I’m here because of SANDOW’s vision to disrupt the traditional model of publishing and its commitment to build an innovative solutions business that will help our partners and deliver results.”
Chapski, who will be based in New York, will work with NewBeauty’s newly promoted Chief Revenue Officer Steffanie Attenberg and Founding Editor and Chief Creative Officer Yolanda Yoh Bucher to build and grow the brand. Attenberg will work directly with Chapski to create revenue streams that will elevate the brand and its clients to new levels. Yoh Bucher will continue to curate NewBeauty’s unique and powerful content that has made it an industry leader in the beauty arena.
“We will continue to provide customized solutions for our brand partners—ones that deliver real results to help their businesses grow in a way that no other brand can,” said Attenberg.
“I’m incredibly excited to work with Agnes to propel our expanding beauty brand forward. Her extensive expertise in the beauty space and her accomplished track record of growing businesses is exciting as we look to expand into new territories,” added Yoh Bucher.