NEW YORK, January 31, 2018 – Susan Keena has been named Head of Sales and Strategic Partnerships for NewBeauty, bringing over 20 years of experience to The Beauty Authority and its core businesses.
In her new role, Keena will oversee all sales and revenue generation activities across NewBeauty’s integrated platforms including print, digital, social and sponsorships. She will also take charge of the brand’s innovative content-to-commerce strategy, forging creative partnerships and working with NewBeauty’s marketing, editorial, digital and social teams.
“We are thrilled to welcome Susan to NewBeauty. Her experience and relationships in the publishing and advertising industry will prove invaluable in the next phase of NewBeauty’s growth,” said Agnes Chapski, President, NewBeauty and Beauty Engine. “Susan is a proven advertising sales leader with a phenomenal track record of generating revenue across a variety of platforms. Her skilled background and collaborative leadership style make her a tremendous asset to the brand during this exciting and pivotal time.”
Keena comes to NewBeauty from Architectural Digest, where she most recently held the position of Associate Publisher, Head of Sales. In that role, she worked to drive media revenue across all channels, including print, web, mobile, video, social and experiential. Prior to AD, Keena was Associate Publisher at W magazine where she delivered revenue growth and boosted brand profitability, overseeing the beauty, jewelry, automotive, tech and home categories. Keena has also held the position of Advertising Director at Gourmet magazine and Sales Director at Conde Nast Traveler, and managed Advertising Sales and Marketing at Hearst.